Using Templates

Templates help you to create the perfect audience and reach the right people.

There are 26 templates (and counting) included with the CAE plugin all built by marketing experts with thousands of dollars invested in Facebook Ads. Here’s a screenshot.


The templates are divided into categories by goals:

  • Sales
  • Engagement
  • Traffic
  • Lead generation

Just choose the goal you’d like to reach and then choose the templates that fit your needs.

After choosing one, you’ll be able to modify some prebuilt conditions, add new ones or delete some of the conditions included.

Keep in mind that some templates require specifying a particular page (for example, a thank you page) or something else before you can publish the WCA.

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